Motion Graphics Invoice Template - New Zealand

Clarity helps clients understand exactly what they're paying for and reduces scope confusion. Instead of vague terms like 'motion graphics work,' specify the deliverable type: 'Logo animation sequence (15 seconds),' 'Instagram Reels pack (5 videos, 15 seconds each),' or 'Product demo animation with voiceover integration.' Include frame count, duration, or quantity where relevant. This itemized approach also protects you by creating a clear record of what was included in each project phase, making it easier to justify additional charges if clients request work outside the original scope.

Per-project pricing is generally preferred for motion graphics invoices because it's simpler for clients to understand and budget, and it rewards efficiency. However, many NZ motion graphics professionals use hybrid pricing: fixed rates for defined deliverables, then hourly rates for consultation, revisions beyond an agreed round, or additional services like sound design. This approach gives clients budget certainty while protecting you from open-ended work. Clearly state how many revision rounds are included in the base fee to avoid disputes.

Specify the number of included revision rounds directly on the invoice line item: 'Logo animation design (2 revision rounds included)' or 'Video editing package (includes up to 3 revision cycles).' When a client requests revisions beyond the agreed limit, issue a separate invoice for additional revision work at your standard rate. This protects you from unlimited rework and keeps clients accountable for scope creep. Document what 'revision' means—typically minor changes like color adjustments, text updates, or timing tweaks, not complete redesigns.

If your annual turnover exceeds NZ$60,000, you must register for GST and include it on invoices. Add GST (15%) to your subtotal and clearly show the GST amount as a separate line. Include your GST registration number on the invoice header. If you're not GST-registered, you don't add GST but should still state 'GST exempt' or 'not GST registered' to avoid client confusion. For clients outside NZ, you may be able to zero-rate services under certain conditions—consult with your accountant on your specific situation.

Yes, deposits are widely accepted in the NZ creative industry and protect both you and the client. A 50% deposit upfront is common for projects exceeding NZ$2,000, with the balance due on completion. For smaller projects, 30–40% is standard. Your invoice should clearly state the deposit amount and remaining balance due date. You can include deposit terms in your standard invoice footer: 'Deposit due within 5 days of invoice, final payment due on delivery.' This sets clear expectations and helps manage your cash flow for larger projects.

Yes, specifying usage rights prevents misunderstandings after delivery. Add a line item or footer note clarifying whether the license is 'Single use,' 'Unlimited use across specified platforms,' or 'Exclusive license.' For example: 'Logo animation—unlimited use, web and social media only' or 'Product demo video—single use, 12-month license.' You might charge more for exclusive rights or broader usage. This protects your intellectual property and prevents clients from reusing work in ways you didn't anticipate or agree to compensate.

Separate each service type as distinct line items with clear descriptions. For example: 'Motion graphics consultation (4 hours @ $150/hour),' 'Character animation design (10-second sequence),' and 'Video editing and color grading (8 hours @ $120/hour).' This breakdown helps clients understand where their budget goes and justifies your rates across different phases of the project. It also provides valuable data for future pricing—you'll see which services are most time-intensive and can adjust rates accordingly. Avoid bundling everything into one vague 'creative services' line.

Add a separate line item for rush fees when clients request accelerated timelines. For example: 'Character animation sequence (expedited delivery, 48-hour turnaround) — $1,800 + 25% rush surcharge ($450).' Be clear about your normal turnaround (typically 7–14 days for motion graphics) so clients understand what justifies the premium. Some NZ creatives use a tiered approach: 20% surcharge for 48-hour delivery, 35% for 24-hour. Document the agreed timeline in writing and ensure your invoice reflects it, protecting you from disputes about what was promised.